Aesop cOsmetics rebRand
Have you ever been in the shower and reached for the shampoo only to realise you grabbed the conditioner.
Well I don't know about you, but it seems to me like a fair share of beauty and care and health product packaging is not functional, merely "nice looking" or minimalist to a fault. This motivated me enough to take a hand care line which seems to be guilty of the above stated offences, and rebrand the packaging in order to make it distinguishable from one another using basic design elements.
A handcare line i rebranded purely out of irritation of grabbing the wrong bottle each time and needing to squint in order differentiate one product from the other
color scheme
Now the examples of my rebranded products. I used color to differentiate each bottle as well as what is inside by making the words Wash, Balm and Mist by coloring them.
Here you will find the hand care products I mentioned above. Notice how extremely hard it is to distinguish which product is which. Other than the shape of the container it is very hard to do.
I believe that by using color to differentiate each bottle as well as what is inside by making the words Wash, Balm and Mist by coloring them It makes it far easier to fing the prduct you need right away.