back to motion graphics

MOviE TitLE SEquENCE

For my inspiration I chose Saul Bass as the designer I would like to emulate in my film title sequence for the film Army of Darkness. Saul Bass was a graphic designer and filmmaker, perhaps best known for his design of film posters and title sequences such as The Man with the Golden Arm, North by Northwest, Vertigo and Psycho.

He also designed some of the most iconic corporate logos in North America, including the original AT&T “bell” logo in 1969, as well as their later “globe” logo in 1983. He also designed Continental Airlines’ 1968 “jetstream” logo and United Airlines’ 1974 “tulip” logo which have become some of the most recognized logos of the era.

I chose Saul Bass’ style for this not only because it has famously been used in many film title sequences, but because I truly love the simple shapes and bold look of it all. I Like the way he conveys a mood or scene with these shapes by using gesture or scale as well as using scenes or items within the film throughout the sequence. I plan use the same technique by pulling scenes, items and characters into the sequence and have them appear and disappear in and interesting way. Saul Bass May 8, 1920 — April 25, 1996

Sometimes just having a great title sequence makes a movie memorable. Nobody knew this better than Saul Bass.

I took inspiration from his work and applied it to my favourite movie Army of Darkness and the results do not disappoint.

the PROCESS

I started by researching title sequences and artwork by Saul Bass and I pulled together images and promotional materials from the film to create mood boards.

After studying the mood boards I decided to replicate the timelines used by Saul Bass and create images of my own along the same art style.

I created a title sequence that conveys a mood or scene with shapes, gesture or scale as well as using scenes or items within the film throughout the sequence.

I started the sequence with a visual of the cabin from the movie Army of Darkness which in the same frame has an actor credit. Then transitioned to The book of the Dead blinking while another credit is shown.
Then a scale transition from the pupil into a scene with a castle and Ash (the lead character) then a transition to skeletons or swords and spears with another credit. Then a transition to a hand with a fork in it like in the movie with another credit. And the transition n to the main title with a hero pose or the necronomicon book of the dead at the end.